About

We’ve felt the pressure, the pivots, and the fog that comes with building something that matters. UpSpring Co was created by founders who understand what it’s like to lead through uncertainty and carry the weight of every decision.

Our mission is to bring clarity to business owners who want more than just another strategy. We provide tools, support, and creative solutions to help you move forward with confidence, whether you’re scaling, shifting, or starting fresh.

Meet the Team

  • Jared Smith

    Chief Business & Marketing Officer / Co-Founder

  • Kelli Matheny

    Head of Design / Co-Founder